Our TeamMeet the Team
Managing Partner - Agency & Development
Jim joined the firm in 1995 having previously worked for Stiles Harold Williams. Having always operated in the retail sector, he specialises in the development, acquisition and disposal of food stores throughout the south east.
On the rare occasions that he is not at work, Jim continues his long running involvement with the Bluebell Railway where he is a volunteer locomotive driver and indulges his passion for blues/rock guitar by playing ( loudly ) in a local covers band.
Craig Purnell MRICS
Partner - Lease Advisory & Asset Management
Following several years working for various national retailers, Craig joined Cradick Retail in 2001 becoming a partner in 2004 and specialises in all professional aspects of the retail, food store, trade counter and industrial markets. He regularly prepares expert witness representations in both rent and lease disputes and provides strategic asset management advice to several property companies and a number of national companies including AS Watson, the Co-op, Travis Perkins and City Plumbing.
Craig is a keen though very average golfer and plans to join the Barmy Army, travel the world and watch England lose.
Daniel Garcia-Cruz MRICS
Partner - Lease Advisory
Daniel joined Cradick Retail in 2004 becoming a partner in 2008. He advises on all aspects of the retail, food, trade-counter and drive-thru markets. Daniel is appointed to the RICS Panel of Arbitrators and Independent Experts. He regularly prepares written representations in rent and lease disputes and has given oral evidence in the county court. Daniel also provides strategic asset management advice to a number of retailers and landlords.
Daniel lives on the Sussex coast where he makes the most of the sea, swimming and surf kayaking. His interests also include playing football (bones permitting!) and walking his three dogs whilst foraging for wild food.
Partner - Agency & Development
Following a period with a Tunbridge Wells based practice, Alex moved to Cradick Retail in 2014. Having spent over 4 years in the agency team he now also focusses on development, particularly on food stores.
A lover of the great outdoors, either via horse or motorbike, Alex also enjoys a round of golf (spent mainly in the bunkers).
Andrew Morrish MRICS
Partner - Agency & Investment
Andy has spent most of his career dealing with retail and leisure acquisitions and disposals across the south east. Having joined Cradick Retail in 2008 he specialises in high street, edge of town, shopping centre, investment & development work particularly in the convenience store sector. He also provides advice to national and south east retailers on their acquisition requirements within the region.
Andy is a cricket enthusiast, a qualified coach and a keen supporter of his local cricket club where he is the welfare officer. His other interests include running, mountain biking, walking his dog on the South Downs and listening to live music, though he hasn’t quite managed to get round to Jim’s band yet !
Matt Ritson MRICS
Partner - Lease Advisory & Agency
Matt joined the Cradick Retail team in November 2015 and qualified as a member of the RICS in November 2020, having successfully obtained an MSc in Real Estate Development and Investment in 2018.
Recently made a Partner, he works within the Lease Advisory department on rent review and lease renewal matters. Matt also acts on behalf of several national occupiers with regards to the acquisition of new retail shops.
In Matt's spare time he enjoys playing tennis and golf. At the weekend you will find him cheering on Chelsea FC (who are, apparently, the best football club in London).
Trainee Surveyor - Agency
Jack has recently joined the firm to assist in all aspects of the retail market but is currently concentrating on developing his skills in high street agency, working closely with Alex and Andy.
Jack's passion is football and if not playing for Wadhurst FC, he will be supporting West Ham.